Chase Goals, Not Butterflies

This is why you have (or should have) a coach:

There’s too much information out there. You know you can’t do, research, and filter everything. A lot appears to be good, certainly sounds good… so what should you do?

There are a million meal plans, fad diets, fly by night ab programs, legititmate programs, scam products, supplements, equipment you name it…

You can’t do it all, you shouldn’t do it all and doing more than you should only overwhelms you. I was as guilty as anyone has ever been 7 years ago…

You’ve heard of overtraining, you certainly don’t want to get hurt. What is lesser known is there’s a minimum, optimal and maximum amount to workout for each person. Just like there is optimal amounts of food to eat.

Too little, and your progress will be slow. Doing too many workouts can have the exact same effect or worse.

We choose CrossFit for our group training because it’s a great balance: It’s not too little of any one thing and it’s not too much of any one thing. Sometimes you’ll be attempted to do extra… the same WOD twice in one day even. This is NOT the path to success.

For a big portion of the general populations more is better, but not because better but because something is better than nothing… More is NOT better. Better is better. 1 is better than 0 but 7 is not necessarily better than 5.

You have a coach. That coach is your filter.

Your coaches are here to tell you what’s optimal, not what’s minimal.

At CrossFit Jungle Gym, our coaches want to talk to you every 3 months. One-on-one, in person. We want to put you on the InBody, ask about your goals, review your progress and then give you the best possible prescription.

E-mail [email protected] to book your goal review. It’s part of your membership!

There is no need for you to guess what you should do…

We don’t want you wasting time on fad diets, just because a paids spokesperson said you should. We don’t want you wasting a year of your life and effort trying to solve problems we’ve already solved before. We don’t want you doing something just because your gym buddy is either. We want you on the right plan for you! Your goals, your budget, your obstacles, your life all affect your plan. Do you need group training to accomplish your goals? Do you need a better nutrition plan? Tell us what you want to do, we’ll tell you how to get there the best way that fits for you! That’s what our coaches do.

You have a coach.

They’re a filter. Taking 100 potential solutions and boiling them down to the 1 that will work for you. You don’t need to get the 4 year degree, the 12 different certifications, the 1000’s of hours of experience, you need those people to assess your position in relation to success, then point to your next step.

Next time you see a supplement, diet plan, shoe, or “spicy workout” and think “I NEED THAT” ask your coach if it fits your goals. Take it from me… I was a test dummy for all the things you think you should try… so were the other coaches. Pull from their experience… your results will come much faster than ours!

Brian Zimmerman

Inspiration provided by Chris Cooper at


10 Ways to Hold Yourself Accountable

You know that eating healthy is important, right?

If I asked whether exercise is key for health and wellness, you’d say yes. So we already know that nutrition plus fitness is the magic formula for living a vibrantly healthy life, why don’t we do it? Why does one take priority over the other? Why do we put one on the back burner and then only get serious about it when we’re hit with bad news? Such as getting winded by one flight of stairs or a high blood-pressure reading?

Lean on others to start

In my experience working with hundreds of individuals at CrossFit Jungle Gym, the key is accountability. We’re often willing to let ourselves down time after time, but when someone else is counting on us, we show up for them.

We will willingly disappoint ourselves but will go far out of our way not to disappoint others. We make excuses, over and over, “the kids snacks”, “I was busy”… then followed up with “I’ll start on Monday”. After enough excuses you start building a pattern where you begin to believe you’re incapable of success.

Relying on others to hold us accountable is OK. Learning to hold yourself accountable takes time. When we’re just getting started, we need the extra assistance. We need encouragement and support while we develop good habits. At CrossFit Jungle Gym, we have a framework of accountability to help those wanting to get started. We have a 5 month plan to build you’re self accountability up. We start with the First 60 days… you get 3 weeks of ONLY 1-on-1 coach and appointments. Then for the next 4 months we do weekly attendance checks and send you reminders and encouragement, we check in if you’re not in, we acknowledge you every time you walk through the door, we high-five, we follow up and we celebrate your small progresses weekly and congratulate you at ever major milestone!

Help yourself and help others

Everyone at our gym helps in this accountability, it is part of our core values. That friend who is normally in class with you notices when you haven’t been there and sends you a friendly text asking how you’re doing. We let you know you aren’t forgotten and we want you here.

Now here’s where the truth hurts a little bit: No matter how much work we do to keep you accountable, it ultimately comes down to you. You have to consciously choose every day to make progress toward your goals. We are going to help, we’ll encourage you, we’ll teach you how, we’ll tell you why and make it relevant to you, but if you haven’t decided to do it for yourself, it won’t matter.

So how do we stop letting ourselves down and create a safety net for reaching our goals?

Here are 10 tips for holding yourself accountable to your goals:

  1. Actively engage with the other members. We want to help you! It is our business! If you don’t engage, you are missing out on a big piece of the magic. We cultivate the community aspect of our gym because it is absolutely necessary, join in!
  2. Set reminders on your phone. Schedule your workouts like appointments you can’t miss. Set the alarm for meal prep.
  3. Tell a coach when you’re planning to come to class. By putting your intentions out there, you have created an expectation that you will want to follow through on.
  4. Print off a calendar, hang it the first place you go in the morning. Cross off the days you hit the gym or stayed true to your nutrition plan so you can visually see all the marks of your success. See and watch the momentum build!
  5. Share your story. Do it on social media, in person with others who are watching. Putting it out there for the public eye, makes it real! Even if no one on social media follows up with you, they could. No one likes to break promises, make a promise to your feed and keep it.
  6. Take progress pics. Take progress measurements. To see our progress, we have to remember where we started. We get used to how we currently look quickly, the changes are subtle day over day and week over week. But we’ll never see progress if we don’t track.
  7. Set quarterly goal-setting meetings with an accountability buddy. If you are a member at CrossFit Jungle Gym, you get quarterly goal setting sessions with a coach. If you aren’t a member here, find a friend who needs accountability, too, and make quarterly dates to review your progress and set goals for the future.
  8. Constantly remind yourself of your “why”. Goals are great, but the reason why you want the goal is what makes it relevant. Is the pain of being called “squishy” by your child, painful enough to motivate you to wake up everyday at 5am? Is walking your daughter down the aisle 20 years from now? Once you have a solid “why,” put a reminder of it somewhere you can’t miss it EVERYDAY, internalize it and keep it close to your heart.
  9. Don’t make it all or nothing. There are ups and downs, but your lifetime goal of health and happiness hinges on doing a little bit better most days. A bad day, week or month doesn’t kill your health. A little bit better at every meal will go a LONG way.
  10. Reward yourself for reaching micro-goals. Everyone likes a prize, right? Set micro-goals along the path to your BIG goals and reward yourself for hitting those milestones along the way.

There are many other ways to keep yourself accountable, so find what works for you. Something that worked once might not work forever—switch things up often to stay excited and motivated about your success.

If you need help getting started on your health and wellness path, feel free to contact us! We would love to set up a No-Sweat Intro with you where we talk about you, your current lifestyle and your goals, and help you make a plan of action. Book one here!

Inspiration provided by Sarah Neal at


Fitness Flow Positive

Fitness flow positive, the outline of the parallels between cash flow positive: investing, saving and fitness. The main concept is that finances and fitness run a very similar course. You can add to your balance (cash flow positive) or you can remove from your balance (cash flow negative).


You may or may not know the stock market generally grows every year and if you were to buy an index fund on average (over the last 10 years 30 years 100 years). It’s going to return about seven percent after inflation. Let’s compare what you’re doing for your fitness to putting money in a savings account or to investing in the stock market.

I remember in school being taught “you should be saving for retirement starting right from the get-go”, then they show me the math and you’re like yeah this totally makes sense. But good luck getting $10 out of a broke college students wallet for anything but beer! If you were like me you didn’t… but what i want to to give you is just a little bit of numbers. Then I want you guys to always make an improvement on your fitness every single day or think of it over a week or month.

The goal is we are always fitness flow positive, that means we have to be able to put at least one increment of fitness in the right direction more than we took out from our fitness. For example, if I decide that i’m going to eat pizza and drink beers on Saturday night, I’ll need to make decisions the rest of the day that will still leave me moving one step closer to the fitness goals.

If I have health and fitness goals for 30 years from now, now’s a good time to start thinking about small daily investments.

I’m going to talk about everything in dollars… if you took a small increment of money and invested it or saved it every day, you put $1 away every day for the next 30 years (a very small amount of money, you could scrounge that kind of money up off of the ground every day if you wanted). If you did that for 30 years, you’d have $10,950 and each dollar you put in the bank account, your savings, would be a buffer against any financial issues that might come up.

$10,950 is not a huge sum (though I doubt any of you would turn it down) most of you guys could probably figure out a way to put $10 dollars away or maybe even $50 fifty dollars away and for our purposes though we just have to get a little bit in there. I don’t know anyone who wouldn’t like to have $11,000 sitting around.

This is this concept, how are we going to put a dollar away every single day for the next 30 years and have $11,000. The financial implications of $1/day to your regular budget is pretty low. You could make that happen.

Now investing has an exponential side of things… if you put $1 into an index fund today and left it there for 30 years it would be worth nearly $8. No extra scrounging off of the ground. You could just take $1, that you picked up in change, invest it and it would be worth $8 30 years from now. Sounds pretty awesome!? If you put $1 a day into that same index fund for the next 30 years, you know the same way you put a dollar into the savings account, you would end up in 30 years with $35,000!

That’s if you just took $1, that you scrounged off the ground each day and put it into something that has compounding interest… versus in a savings account. If you learn how to be a really good investor for example, you can make each of those dollars go a lot further that the industry average. Ask Warren Buffett… (if you haven’t ever listened to or read his biography it’s 37 hours long and I would encourage you to take the time to do it at some point in your life). Every dollar counted to him because every dollar that he put away could be worth 30 dollars in the future. He knew how to utilize the money… it’s the same thing with your fitness.

If you put $1 worth of fitness in the bank each day you will always come out further ahead than if you don’t. You can build an $11,000 fitness buffer with a $1/day fitness deposit. BUT if you can figure out how to improve on your fitness, not just put a small deposit in a savings account but learn how to get more out of your effort each day… then you’re going to start getting exponential gains. That can turn into really amazing results (the $35,000 balance vs the $11,000 balance) as opposed to mediocre results.

Fitness Savings Account

“I know I need to do something I’m gonna go walk for 30 minutes or run for 30 minutes” or you know sort of stick to the same thing and that’s that’s absolutely awesome that you that you start saving your fitness.

Each of these equations (Savings vs Investing) relies on one thing that you always find a way to be fitness flow positive (that creates the possibility to save or invest!). In order to deposit you’ve got to have the $1 to put in every single day. Now, you can either… learn to get better with that one increment of fitness every day or not. If you decide to fully leverage that $1 and get more from it over the course of 30 years or you can just get the linear improvements which is still good (in comparison to running Fitness Flow Negative).

Let’s draw some conclusions to what a fitness savings account is… “I eat the same same thing every day and it’s generally healthy”. Example, I get up and I have two eggs and I have a cucumber and six almonds. I eat the same lunch everyday that is healthy and balanced. Then at dinner I eat pizza or wings and beer. This is a net positive day, we’ve made two out of three good options. That is making a small (very small) deposit every single day. If I decide to go for a walk everyday… I’m making another very small deposit every day towards my fitness and health, and that’s great!

If you deposit that much everyday, the same amount of time and that same amount of effort, THEN just get a little bit better at it each day, now instead of it being putting into a savings account now we’re putting it into an investment account! THAT is going to have an exponential return on it. The key here is to continue to seek improvement, to get better results. You can’t get incremental or exponential results without a regular positive flow… so again the key here is to have some amount of fitness to deposit.

Out of fitness debt in a year?

Let us consider that you’ve been taking care of yourself for a year and you’ve been making lots of good fitness and health decisions for a year. However, you spent the last 25 years racking up health and fitness debt. Are you out of the red? Are you back to zero yet? I don’t know… how much fitness debt did you rack up? What was your fitness bank account saying?

One of the reasons why a lot of people get frustrated, you’ve had 15 years of not taking care of yourself and then you go a year and haven’t fully succeeded yet. By the way you can get absolutely great results in a year. But, where your fitness efforts make the most, where you get the most advantage, is when you continue to make a small deposit every day for the rest of your life. All small commitment to doing that one small deposit every day. Everybody has a different point in their fitness journey where they decide “I’m going to get better than who I am now”, and that’s how people lose 140 pounds. That’s how people get off of blood pressure medication.

Convert from Saving to Investing

It’s a commitment to “I’m going to make a small deposit every day”. Then at some point “I’m going to make better use of the effort that I’m putting in”. Improving what you do then you get even greater results.

It stops being linear, just adding one dollar every day. Soon, you will know each year, “I’m getting compounding interest on my fitness”. That’s where the greatest results are. But you don’t get the same compounding interest if you only deposit once every six months. You don’t get all the compouding interest if you only deposit once a year. Continually making small deposits on the shortest interval possible (daily for fitness) gives you the most leverage for compounding. The goal is that every single day is is a net positive in your fitness flow.

Shitty year ruins your life savings?

If you’ve been putting $1 of fitness into your bank account for the last 30 years and you have a really bad year, do you think you’re down to zero or in the negative yet? Probably not.

Business owner’s talk about cash flow positive… If you have cash flow positivity your business can survive literally forever. Fitness flow positive is the same EXACT thing like every dollar you put in the bank for your fitness you will that’s the buffer between any hazards that come up. In finance, if I’ve stashed up the $11k and I have a $6k bill come up I still have $5k left. If I hadn’t saved a single dollar yet and that bill comes up I’m $6k in the hole. Now the scenario feels a lot different… if that $6k is due right now and it’s in your fitness paying that balance and you don’t have the $6k… what does that look like? You might be able to borrow money, but you can’t borrow health or fitness.

You don’t know when a balance will come due…

There was a family friend who was in a car accident and a physical balance came due. It came due at an unexpected time… you don’t know when, you don’t expect it. But when it does come due… do you have enough to pay? What most people should be doing is taking this simple math and saying “let me just make this little deposit in me, in all the facets of my life”. But you know today we’re specifically talking about fitness. “Let me put that $1 into my fitness today and if I do that I’ll be good”. The key is to keep building that blance and don’t spend it all this weekend, or the next month or year or over the course the next five years. I ask you… Where can’t you be with your fitness, if you start depositing today?!

Make more good decisions than bad decisions

It doesn’t have to be by a lot it just has to be a little bit better than the negative influences. There will be days or months or years where you can just ram tons and tons of deposits into the into the health and fitness bank account. You’ll be so fitness flow positive that like you’ll build a giant buffer in a single year or in five years or in three years or in two months that you’ll have a positive balance that can last you a year two years ten years.

If you start having a negative fitness flow is that you should be going out to correct it if you were if you had a job for 19 years and you made really good money and you saved up and you saved your emergency fund and you get laid off you have the funds to cover a period of time where you don’t have any coming in.

Fragile, Robust, Anti-fragile

If you don’t have a giant positive bank acount then you’re fragile. What I want for you guys and your fitness is to always be as robust or anti-fragile as possible. If you want to get the compounding interest on your deposits you know the investing of your fitness is you exercise daily you eat well and you have coaches to help you improve on those strategies and tactics, getting exponential results over time is what will make you antifragile. Being robust is adding to the savings account, eating well and daily exercise. If you find a way to move better, how to lift the next five pounds or to add a new movement that you’ve never done before that is exponential fitness investment.

Take your one fitness flow positive dollar and you invest it into learning a new movement. Learning is exponential growth, exponential opportunity for growth. If you can’t figure out how to do that on your own, go find an amazing coach or investor. There are plenty of fitness coaches who don’t know how to do that. They put your efforts into a savings account.

One of the greatest investors of all time is Warren Buffett. If you gave him a dollar it’ll likely be worth $30 in a couple years. He’s proven to have done that. There’s somebody with a proven track record that can do that and that’s what a coach serves the purpose of. If you’re not fitness flow positive you’re going to run out of your buffer zone. Eventually the “unexpected or unknowable” WILL happen and you’re not going to have the balance to pay it.

Maybe it’ll be a disease COVID, cancer a car crash and even if you do have this giant balance built up… it doesn’t guarantee that you’ll have enough to pay the balance. Certainly, if you have built up a giant bank of of fitness than you are more likely to be able to pay the balance. You’ll be 100 times more likely to be able to pay it.

My challenge to you… is that you to think about your fitness as a literal investment. It’s building the buffer between you and your fitness bankruptcy. Fitness bankruptcy means death, you don’t want that day to come. Start putting the fitness $$$ away now, if you don’t know how to make use of them get a coach. Find somebody who’s had success doing it.

If I can encourage you to do anything, it is this, getting a little better every day. All the successful people we’ve talked to: the gym owners, the coaches, the successful athletes… it’s always about just better. If you can do this little tiny thing a little bit better today and a little bit better tomorrow and you keep putting these little deposits in your account eventually that sum is ginormous! Figure out what you need to do today, even if you’ve started out the day terrible, what do you need to do to make it positive today.

Fitness flow positive is a concept to follow… hit it every day. Make sure that you’re always depositing in your fitness and health bank account. That’s going to be the difference between positive health and fitness outcomes and negative ones. Build as much buffer as you can between you and fitness bankruptcy. That buffer will ensure that when the balance comes due, you’ll have stashed away the fitness to handle it!

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